World’s best from a Japanese factory – “Factelier”
Japanese techniques of making clothes are popular in the world top brands; GIORGIO ARMANI got silk made in Kawamata, Fukushima. CHRISTIAN LACROIX used organdie made in Ishikawa for ballet costumes for Opera House in Paris.
Even Japanese techniques have been valued in the world, the number of clothes made in Japan have decreased its domestic share from 50.1% to 4.5% in 10 years. It is the result of prolonged depression and being low-cost.
A lifesaver of clothes made in Japan is Toshio Yamada, who established “Factelier.” It is an online shopping service, that provides top-quality and well-designed products minimizing one’s cost. The secret of low cost is to connect factories to customers directly without any middlemen.
Factelier started working with “HITOYOSHI,” shirts factory for famous domestic and international brands. Hiroaki Maeda and Koichi Sato from HITOYOSHI, and Toshio Yamada from Factelier discussed about “made in Japan.”
Sato worries about the future of clothes made in Japan.
Maeda tells what is “made in Japan” for himself.
Finally, Yamada says about what is a “good” thing.
Nowadays, there are tons of clothes around us ranging from high-brands to fast fashion. This gives us to enjoy choosing what we wear everyday, but we lose chances to meet “good” clothes at the same time. Why don’t you pick “made in Japan” up yourself and feel how different from other clothes that you always wear? You do not have to answer what’s “good,” just feel it!!
[via Greenz.jp written by Hitomi Ito]